Four years ago during CES 2008 in Las Vegas Sony unveiled its first model of 11 inch OLED TV, XEL-1 with 960×540 resolution and 3 mm depth. This model went on sale at $2500, but it soon has been discontinued because of a high price and panel longevity issues.

LG Electronics has debuted its 15” OLED TV model (15EL9500, 1366×768 resolution, 100000:1 contrast, 0.01 ms response, 1.7 mm thin) at IFA exhibition in Berlin in 2009.

This model went to the market with the initial price of $2700 – still pretty expensive.

At CES 2010 Samsung was the only company to show 30 inch AMOLED TV prototype that never reached shops shelves. OLED panel has been manufactured at Samsung 4.5 Gen AMOLED factory that was built to produce 3” AMOLED displays for digital cameras and 4” AMOLED panels for Galaxy S smartphones.

At IFA 2010 and at CES 2011 LG showed 31” OLED TV with passive 3D and 2.9 mm depth. Korean company promised to sell this model since March 2011 at $9000 but never did it. LG finally launched its first OLED panels plant (4.5 Gen) in Paju, Korea in April 2011.

In May 2011 Samsung Mobile Display’s 5.5 Gen plant started mass production of 4.3” AMOLED screens for Galaxy S2 and 7.7” panels for Galaxy Tab 7.7.

In order to mass produce big screen OLED TVs, 8 Gen or higher generation fab is needed. Samsung Mobile Display and LG Display are going to launch 8 and 8.5 Gen OLED factories in 2012. That’s why both Samsung and LG presented 55 inch OLED TVs at CES 2012.

Dr. Scott Ahn, Chief Technology Officer at LG, introduced 55 inch OLED TV as a Largest and Lightest TV at the LG Press conference in Las Vegas early in the morning on January 9th.

Scott Ahn said: “One of the products that we showed last year, that really excited visitors, was our small OLED TV. This year we’ve got much larger version for you: this is our 55 inch OLED TV. Just 4 mm thin and weighing only 7.5 kg, this is world’s thinnest, largest and lightest OLED TV”.

During Samsung Press Conference on January 9th Joseph Stinziano, Senior Vice President and Tim Baxter, President of Consumer Business Division of Samsung Electronics America introduced “the Ultimate TV, CES Best of Innovations Award Winner, the Samsung 55 inch Super OLED TV”.

Tim Baxter mentioned that Samsung has a rich history in developing OLEDs for products such as smartphones, digital cameras and tablets and now Samsung makes over 90% of all OLED panels worldwide. “It’s coming this year” – promised Tim Baxter saying about 55 inch Super OLED TV.

Joe Stinziano explained what means “super” in “Super OLED TV nickname”: Samsung Super OLED technology distinguishes itself by eliminating the need for color filter. Each OLED pixel consists of its own RGB sub-pixels that emit its own light”.

Tim Baxter proudly concluded: “Samsung led the transition from Tube to Flat, from Analogue to Digital, from LCD to LED and from conventional to Smart TVs. Now it likes to do it again with Super OLED TV.”

Here is a comparison of two Korean 55 inch OLED TVs:





KN-55ES9000 (ES9500)


Booth Nickname


World’s Largest 3D OLED TV

3D type

Active 3D

Passive 3D (FPR)

Color Filter


yes: RGBW

OLED type

self-emitting RGB OLED subpixels

White OLED

TFT type


Metal Oxide TFT


No info

100 000 000 : 1


Dual Core

 No info

Connected TV

Smart Interaction



Camera with
Facial Recognition


Gesture Control / Voice Control

4 Mode Magic Motion Control

Thickness, mm


4,0 – 4.5

Weight, kg



OLED factory generation

5.5 Gen

4.5 Gen

CES Best of Innovations 2012 Award Winner


CNET Best of Show CES 2012



Expected Retail Price

$8760 or 10 million won


Expected Availability

Q2-Q3 2012

July 2012

LG Electronics has a goal to become No.1 in TV sets manufacturing, that’s why they use the following chant to motivate its staff: “Be First, Do It Right, Work Smart!” They also probably use the Jack Trout’s motto “Differentiate or Die”. LG has been promoting passive glasses 3D vs. active glasses 3D technology used by Samsung and others. Now they use the different way to make OLED TVs: white OLED backlight with RGBW (red-green-blue-white) color filters vs. self-emitting RBG OLED sub-pixels used by Samsung.

LG OLED TV uses Metal Oxide TFTs while Samsung Super OLED TV uses LTPS TFTs.

As for contrast LG promises 100 million to one while Samsung doesn’t provide an exact number. Samsung says it uses dual-core processor for its Smart Interaction functionality, while LG doesn’t mention if it uses one core or dual core processor for its Smart TV platform.

Samsung has provided its Super OLED TV for “CES Innovations 2012” evaluation ( where this model has been awarded as a winner in Video Displays category.

It’s funny but Samsung Super OLED TV (KN55ES9000 (ES9500)) is described here as “3D Smart TV with Ultimate Picture Quality” without mentioning involvement of AMOLED technology.

Other honorees in Video Displays category were:

LG’s 55LM8600 (LED Cinema 3D Smart TV), 55LM9600 (Nano Full LED Cinema 3D Smart TV) and Plasma 3D Smart TV; Panasonic’s consumer plasma TC-P55VT50 and professional plasma TH-65VX300U; Sharp’s 80” AQUOS LC-80LE632U.

Samsung 55 inch Super OLED Smart TV became a winner of CES Hot Stuff Award ( decided by editors of Stuff magazine.

“We’ve seen OLED TVs before, but only minuscule ones. Now Samsung and LG are going head-to-head with ludicrously slim, amazingly bright and devilishly clever OLEDs at a lounge-tastic 55in across. The Samsung just edges it, though, as it also has facial recognition and is one of the first TVs with upgradeable innards. Vital, because this TV will not be cheap’ – concluded members of CES Hot Stuff Award editors’ panel.

LG’s OLED TV has won another award: “CNET Best of CES” in TV category and Best of Show Award ( The model has the following description here: “The first 55-inch OLED TV announced as shipping in 2012, and the only one to get an actual model number and public ship date (“Q3”), the 55EM9600 promises the superb all-around performance of OLED (absolute black levels, ultra-fast panel and excellent viewing angles) in an ultra-thin panel”.

How about Japanese consumer electronics companies? Are they going to challenge Samsung and LG in OLED battlefield?

Panasonic plans to build 8.5 Gen OLED factory in Himeji, Japan, Sony is reportedly going to buy big screen OLED panels from LG, while Sharp plans to use its 10 Gen fab for making cost-effective 60-70-80-90 inch LCD panels for TVs and doesn’t say anything about focus on OLED. LCD technology has almost won the price-performance war with plasma and now we will be witnesses of LCD vs. (AM)OLED competition over a period of next five years.

Abbreviations used:

CES – Consumer Electronics Show in Las Vegas, NV, USA.

IFA – Internationale FunkAusstellung in Berlin, Germany.

AMOLED – Active Matrix Organic Light-Emitting Diode.

LTPS – Low-Temperature Polycrystalline Silicon, a transistor type used in the flat-panel display industry.

TFT – Thin-Film Transistor.

Gen – generation of LCD or OLED panels factory. Generation is defined by the size of mother glass.