55 inch OLED TVs at CES-2012 in Las Vegas

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Four years ago during CES 2008 in Las Vegas Sony unveiled its first model of 11 inch OLED TV, XEL-1 with 960×540 resolution and 3 mm depth. This model went on sale at $2500, but it soon has been discontinued because of a high price and panel longevity issues.

LG Electronics has debuted its 15” OLED TV model (15EL9500, 1366×768 resolution, 100000:1 contrast, 0.01 ms response, 1.7 mm thin) at IFA exhibition in Berlin in 2009.

This model went to the market with the initial price of $2700 – still pretty expensive.

At CES 2010 Samsung was the only company to show 30 inch AMOLED TV prototype that never reached shops shelves. OLED panel has been manufactured at Samsung 4.5 Gen AMOLED factory that was built to produce 3” AMOLED displays for digital cameras and 4” AMOLED panels for Galaxy S smartphones.

At IFA 2010 and at CES 2011 LG showed 31” OLED TV with passive 3D and 2.9 mm depth. Korean company promised to sell this model since March 2011 at $9000 but never did it. LG finally launched its first OLED panels plant (4.5 Gen) in Paju, Korea in April 2011.

In May 2011 Samsung Mobile Display’s 5.5 Gen plant started mass production of 4.3” AMOLED screens for Galaxy S2 and 7.7” panels for Galaxy Tab 7.7.

In order to mass produce big screen OLED TVs, 8 Gen or higher generation fab is needed. Samsung Mobile Display and LG Display are going to launch 8 and 8.5 Gen OLED factories in 2012. That’s why both Samsung and LG presented 55 inch OLED TVs at CES 2012.

Dr. Scott Ahn, Chief Technology Officer at LG, introduced 55 inch OLED TV as a Largest and Lightest TV at the LG Press conference in Las Vegas early in the morning on January 9th.

Scott Ahn said: “One of the products that we showed last year, that really excited visitors, was our small OLED TV. This year we’ve got much larger version for you: this is our 55 inch OLED TV. Just 4 mm thin and weighing only 7.5 kg, this is world’s thinnest, largest and lightest OLED TV”.

During Samsung Press Conference on January 9th Joseph Stinziano, Senior Vice President and Tim Baxter, President of Consumer Business Division of Samsung Electronics America introduced “the Ultimate TV, CES Best of Innovations Award Winner, the Samsung 55 inch Super OLED TV”.

Tim Baxter mentioned that Samsung has a rich history in developing OLEDs for products such as smartphones, digital cameras and tablets and now Samsung makes over 90% of all OLED panels worldwide. “It’s coming this year” – promised Tim Baxter saying about 55 inch Super OLED TV.

Joe Stinziano explained what means “super” in “Super OLED TV nickname”: Samsung Super OLED technology distinguishes itself by eliminating the need for color filter. Each OLED pixel consists of its own RGB sub-pixels that emit its own light”.

Tim Baxter proudly concluded: “Samsung led the transition from Tube to Flat, from Analogue to Digital, from LCD to LED and from conventional to Smart TVs. Now it likes to do it again with Super OLED TV.”

Here is a comparison of two Korean 55 inch OLED TVs:

Brand

Samsung

LG

Model

KN-55ES9000 (ES9500)

55EM9600

Booth Nickname

Super OLED TV

World’s Largest 3D OLED TV

3D type

Active 3D

Passive 3D (FPR)

Color Filter

no

yes: RGBW

OLED type

self-emitting RGB OLED subpixels

White OLED

TFT type

LTPS TFT

Metal Oxide TFT

Contrast

No info

100 000 000 : 1

Processor

Dual Core

 No info

Connected TV

Smart Interaction

SMART TV

Camera

Camera with
Facial Recognition

Control

Gesture Control / Voice Control

4 Mode Magic Motion Control

Thickness, mm

7.6

4,0 – 4.5

Weight, kg

12.0

10,0

OLED factory generation

5.5 Gen

4.5 Gen

CES Best of Innovations 2012 Award Winner

O

CNET Best of Show CES 2012

Honoree

Winner

Expected Retail Price

$8760 or 10 million won

$9000

Expected Availability

Q2-Q3 2012

July 2012

LG Electronics has a goal to become No.1 in TV sets manufacturing, that’s why they use the following chant to motivate its staff: “Be First, Do It Right, Work Smart!” They also probably use the Jack Trout’s motto “Differentiate or Die”. LG has been promoting passive glasses 3D vs. active glasses 3D technology used by Samsung and others. Now they use the different way to make OLED TVs: white OLED backlight with RGBW (red-green-blue-white) color filters vs. self-emitting RBG OLED sub-pixels used by Samsung.

LG OLED TV uses Metal Oxide TFTs while Samsung Super OLED TV uses LTPS TFTs.

As for contrast LG promises 100 million to one while Samsung doesn’t provide an exact number. Samsung says it uses dual-core processor for its Smart Interaction functionality, while LG doesn’t mention if it uses one core or dual core processor for its Smart TV platform.

Samsung has provided its Super OLED TV for “CES Innovations 2012” evaluation (http://www.cesweb.org/awards/innovations/default.asp) where this model has been awarded as a winner in Video Displays category.

It’s funny but Samsung Super OLED TV (KN55ES9000 (ES9500)) is described here as “3D Smart TV with Ultimate Picture Quality” without mentioning involvement of AMOLED technology.

Other honorees in Video Displays category were:

LG’s 55LM8600 (LED Cinema 3D Smart TV), 55LM9600 (Nano Full LED Cinema 3D Smart TV) and Plasma 3D Smart TV; Panasonic’s consumer plasma TC-P55VT50 and professional plasma TH-65VX300U; Sharp’s 80” AQUOS LC-80LE632U.

Samsung 55 inch Super OLED Smart TV became a winner of CES Hot Stuff Award (http://www.cesweb.org/awards/hot-stuff.htm) decided by editors of Stuff magazine.

“We’ve seen OLED TVs before, but only minuscule ones. Now Samsung and LG are going head-to-head with ludicrously slim, amazingly bright and devilishly clever OLEDs at a lounge-tastic 55in across. The Samsung just edges it, though, as it also has facial recognition and is one of the first TVs with upgradeable innards. Vital, because this TV will not be cheap’ – concluded members of CES Hot Stuff Award editors’ panel.

LG’s OLED TV has won another award: “CNET Best of CES” in TV category and Best of Show Award (http://www.cesweb.org/awards/bestOfCES.asp). The model has the following description here: “The first 55-inch OLED TV announced as shipping in 2012, and the only one to get an actual model number and public ship date (“Q3”), the 55EM9600 promises the superb all-around performance of OLED (absolute black levels, ultra-fast panel and excellent viewing angles) in an ultra-thin panel”.

How about Japanese consumer electronics companies? Are they going to challenge Samsung and LG in OLED battlefield?

Panasonic plans to build 8.5 Gen OLED factory in Himeji, Japan, Sony is reportedly going to buy big screen OLED panels from LG, while Sharp plans to use its 10 Gen fab for making cost-effective 60-70-80-90 inch LCD panels for TVs and doesn’t say anything about focus on OLED. LCD technology has almost won the price-performance war with plasma and now we will be witnesses of LCD vs. (AM)OLED competition over a period of next five years.

Abbreviations used:

CES – Consumer Electronics Show in Las Vegas, NV, USA. www.cesweb.org

IFA – Internationale FunkAusstellung in Berlin, Germany. http://b2b.ifa-berlin.com/en/

AMOLED – Active Matrix Organic Light-Emitting Diode.

LTPS – Low-Temperature Polycrystalline Silicon, a transistor type used in the flat-panel display industry.

TFT – Thin-Film Transistor.

Gen – generation of LCD or OLED panels factory. Generation is defined by the size of mother glass.

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4K Display Resolution Technology at CES-2012 in Las Vegas

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One of the hot topics at Consumer Electronics Show in Las Vegas (CES-2012) is 4Kx2K resolution technology.

Frankly speaking LG has displayed “World’s Largest 84″ Ultra Definition 3D TV” at CES-2011 but that time it was not so eye-catching.

This time, at CES -2012, a number of major consumer electronics manufacturers has shown products with 4K technology.

LG exhibits again “World’s Largest 84″ Ultra Definition 3D TV” but with slim bezel and elegant stand. This time the model name is announced as 84LM9600 and in addition to 4K display resolution it shows 3D picture with passive 3D glasses, has Edge-LED backlight, Smart TV features and 4 Mode Magic Motion remote control. There is no exact price yet and this model should appear for sales in the U.S. the 3Q 2012.

SHARP exhibits a step-forward prototype: 85 inch LCD TV with 8Kx4K display resolution and shows 4K resolution based on ICC-4K technology. ICC stands for Integrated Cognitive Creation and this technology is co-developed by Sharp and I-Cubed Research Center. John Herrington, President of Sharp Electronics Marketing Company of America promised to introduce Sharp TVs with 4K technology this year.

SAMSUNG also follows the trend and shows 70″ 4Kx2K Ultra High Definition LED LCD prototype.

PANASONIC decided to show not the biggest 4K display but world’s smallest and thinnest 4K2K LCD panel (20.4 inch size, 3.5mm thin). This is an IPS-Pro LCD panel with 8.29 million pixels or 216 pixels per inch.

TOSHIBA exhibits 55 inch glasses-free 3D LCD TV with 4K resolution and local dimming LED backlight to be available in shops in 1Q 2012 at the price of about $10000. Taiwanese LCD panel manufacturer AU Optronics is going to supply 55 inch 4K2K panels for this Toshiba TV.

JVC presents GY-HMQ10, World’s First handheld 4K Camcorder that shoots video using H.264 variable bit rate codec and it will be available in the U.S. at retail price of about $5000 in March 2012.

SONY exhibits 4K Home Theater projector and BD player BDP-S790 with 4K upscale feature.

What shell we expect in support of 4K display technology? 4K broadcasting, 4K movie streaming and Blu-Ray discs with 4K video. “Men in Black III” on BD with 4K resolution? First in Cinema Theaters, then at home. Dreams may soon come true.

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